Alberto Blanco is an international director whose home is in Barcelona. He’s always been interested in the different aspects of urban culture and started to develop his professional career collaborating with some of the most renowned hip hop bands in Spain. He’s written and directed the documentary short film Criterioh, winning awards in more than 30 international film festivals and Red Bull chose him to direct a documentary on Middle East’s drift culture. The result, Curve your Way, has won acclaim from both audience and critics. From that acclaim, Blanco went on to direct the global campaign, World of Red Bull, and established his very own recognizable signature.
He’s well known for shooting sports and action scenes with a cinematic and elegant approach. His commercial work has taken him to shoot worldwide for clients such as Audi, Red Bull, San Miguel and Electronic Arts. He has also worked with top international athletes like Neymar Jr., Pau Gasol, Marc Marquez, Valentino Rossi, Blake Griffin, Gareth Bale, Marcelo, Sebastian Ogier, Mireia Belmonte, David Villa, Iker Casillas or Gerard Piqué. Even though most of his work is in advertising, he’s still very much connected with urban culture and enjoys shooting music videos for artists such as El Guincho or C. Tangana.